Consumers are being encouraged to save money to support their favourite football team.


New figures from Britannia Building Society indicate that an increased amount of customers are investing their money in Save and Support accounts, which benefit their football team of preference.


Britannia reports a 14 per cent rise in the take up of these accounts during the last 18 months, with around 70,000 individuals now holding them in total.


The Britannia accounts, which support 12 clubs altogether, including Liverpool, provide fans with competitive interest rates and present clubs with an annual one per cent bonus.


Additionally, the building society sees the account as an ideal way to persuade young people to start saving their money.

"It is hard to encourage people, especially children, to get in to a regular savings habit," says Tim Franklin, Britannia's managing director of member business.
"The Save and Support accounts make saving more interesting as savers feel that they are benefiting their favourite team as well as making an investment in their own financial future."

Other Britannia Save and Support accounts can be opened with Arsenal, Everton, Manchester City, Ipswich Town, Stoke City, Port Vale, Sunderland, Bristol City,Bristol Rovers, Chelsea and Manchester United.